Parenting Books

SuNingYi purchase books channel was online   by Marry

This few days is absolutely good day to buy books. From “0 yuan more 72 hours” to “buy books filled 100 sent 200 yuan coupon” and then to “full book full 200 minus 50%,” each big book sales site got a promotion activity than a makes a person enchanted, with net friend’s words, “the price low to not buy all sorry”. The last time there are so big strength promotion or June jingdong the anniversary, the “vomiting blood promotion” is not because of holiday or the anniversary, but SuNingYi purchase books channel recently online, for the new rivals jingdong mall “gifts”!!!!!

Three hours received hundreds of thousands of order

Jingdong dangdang “offering” the promotion malicious recruit

“To the background is being looked at, immediately bosom frowsty!” November 2,, at 1 PM, jingdong CEO LiuJiangDong hair a micro bo. “Three hours received hundreds of thousands of order, over 3 million books were robbed,” jingdong mall gave up report card shows that in The Books they won the war e-commerce sales promotion preliminary victory.

Promotion war comes from October 31. SuNingYi purchase open books and promote large channel, jingdong, dangdang and amazon have also launched sales activities, at that time the e-commerce market set off a price war.

SuNingYi purchase books online channel just a betray a: 72 hours 0 yuan book, how many customers to buy the same value sent his general ticket, buy web site in any kind of books other than goods. In addition to playing the “full 1.5 fold up” sales promotion.

Face SuNingYi purchase “became strong enough”, playing spoil the price war of jingdong mall and dangdang network immediately “offering a” malicious recruit. Jingdong mall from number 1 at the start of the “big six endowment activity take turns, hurricane one hour bombing” activities, points six hours to launch “seal top 5 fold”, “top 200 Beijing back straight coupons. In the channel in the jingdong put up “one hundred kind of popular classic rock bottom, 4 fold tears run capped” greatly promoted advertising, says “notebook QiXie price, the department more than upset sling”. The sales promotion of the most malicious when the “1 November 11 points 1 hour” activities, a full 200 yuan to buy Books Set down to 50%. 2, the promotion and to a, dynamics, as time into 3 hours.

“Mr 12 anniversary! Dangdang network books filled 100 200, highest return to 400.” Dangdang network not fiddle, on October 31,, many dangdang network registered users are received the content of the promotion text messages. Since October 31, 1:00 a.m. to November 4 24:00, consumers in dangdang buy books audio and video products, the order amount up to RMB 100 single can return the value of RMB 200 yuan shopping gift certificates. To this, dangdang network called “never so crazy lead, a year a black sheep, want to be just as”.

The SuNingYi buy home appliance genes

“Kill” into the book e-commerce market

The promotion from SuNingYi online books for war channel. SuNingYi purchase books a year for channel, October 31 one-time online book number of 600000 copies, online book sales scale after dangdang network. Comprehensive electronic commerce, intended to send force in online “recreating a su ning” SuNingYi purchase, expansion of department stores, apparels products.

“From books to see, this product in itself online sales with convenience”, su ning electric equipment deputy chairman SunWeiMin think, “from shopping crowd to analysis, the quality of people buy is higher than average, they accept higher degree of e-commerce. Judging from home and abroad, the book is getting the most successful of the one of the commodities market.

SuNingYi purchase new general manager li bin previously said, “su ning don’t advocate the price war more, pay attention to value war”, but this “72 hours 0 yuan book” activities, su ning is still claims under 10 million into concessions in the limit, the official online book sales that first breakthrough 70000 copies. It is reported, SuNingYi purchase plan in years among the top three book sales B2C sites, and the end of Ming to realize the e-commerce market leading.

The war “go into too many duels into” too hard

Server often to failures

Although the book sales promotion to provoke war of users scare buying, but because the follow-up service can’t keep up with, consumers complain a lot of complaints, three big electric business into the “pay not please” awkward situation.

“The comrades! I order finally submitted to the success for one and a half hours, all kinds of!!!!! Do STH over and over again, all kinds of delete all kinds of goods, won’t open! Finally success!” The bo net friend “xiao circle” near the mall account experience can be used a word summarized: difficult!

In order to catch up with the jingdong mall “1 November 11 points 1 hour” marketing, many users from 10 a.m. is in front of the computer. But the order has been the display server busy, order it is difficult to submit success. LiuJiangDong also special hair 1 micro Po: tell information department colleague: I and net friends really angry! Triple the server, activities to do a time, not less than three hours last time!!!!! Make sure everyone’s orders to submit. But in the November 2,, the sales promotion activity to see, still can’t avoid the problem.

At the same time, the promotion has also led to the jingdong mall “211 limit of” distribution service temporarily stop. At the same time, order distribution time also greatly delayed.

And dangdang network and SuNingYi to buy, faces up to the problem is out of stock. A large Numbers of users complain that the consumer experience was so bad, this book is out of stock more than hint, many book even the author names don’t show, the more no directory.

About the Author

My name is Marry , this website contains a great high quality products such as Custom Cut Stainless Steel Sheet, Stainless Steel Reducing Tee Manufacturer, welcome to visite Stainless Steel Wire Rod .
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